The 2025 Subaru Love Promise Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
How is AutoNation Subaru West dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Foothills Animal Shelter
National Renewable Energy Lab
Creighton Middle School
Evergreen and Golden Chamber of Commerce
Golfers Against Cancer
Love Promise Stories from AutoNation Subaru West
Subaru and AutoNation Subaru West believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Pancakes and Pencils - Monique T
Adopt A Classroom is a non-profit organization that has provided funding for classrooms and needy families since 1998. AutoNation Subaru West partnered with them again for this school year to adopt 25 classrooms at Creighton Middle School. In addition, $720.00 cash donations was raised by employees and guests for extra supplies. Delivery of all those supplies, kits, and 2025 Yearbook filled with notes of appreciation and encouraging words for teachers and staff and was exciting. A week before students returned, teachers gathered at the school to prep for the new 25-26 school year. The Saturday night before the event, Robert and Dylan stuffed an Ascent (the largest Subaru) with the delivery. Even the front passenger seat was full! We met at the school on Monday morning to set out the treasure. Grateful teachers also helped to bring the goods into the cafeteria and to set up the items for pillaging. Pictured is Mr. Tim Moore staging boxes to be opened. There was a buzz in the air with pleasant comradery and reunion. Brian, the General Manager at AutoNation Subaru West provided a Welcome Back Breakfast Truck for the event, adding to the beginning-of-the-year enthusiasm. Stacks of pancakes with special toppings, bacon and yogurt fruit bowls were offered. Ms. Cheri Colling & Ms. Linda Tatalaski are pictured enjoying yoghurt bowls and each other’s company. The abundant supplies were spread out on a large table and on the stairs of the stage in the cafeteria. The staff and teachers provided a robust round of applause when Brian explained his commitment to Creighton Middle School through Subaru Loves Learning and his additional support. Later in the morning, the teachers got to go through and pick out what they wanted until it was gone. Many of the educators signed a thank you board which is now on display in the showroom of the dealership through the month of August. What a joy and a privilege to witness Subaru’s and AutoNation Subaru West’s thoughtful generosity. Here’s to a wonder-filled year for the refreshed and equipped teachers. May your students be inquisitive.
A Gesture of Care: Subaru Supports Patients Through LLS Partnership - Lauren S
Through the Subaru Loves to Care initiative, AutoNation Subaru West has partnered with The Leukemia & Lymphoma Society (LLS) and National Jewish Health Western Oncology to bring comfort and encouragement to cancer patients. Each summer, this meaningful collaboration results in the delivery of cozy blankets, thoughtful care kits, and handwritten messages of hope. On 7/8/25, AutoNation Subaru West generously visited the hospital to personally deliver these items, brightening the day of patients undergoing treatment. These simple yet powerful gestures are deeply appreciated—patients often share how much it means to feel seen and supported by their broader community. By engaging local Subaru retailers and community members, these deliveries not only uplift patients but also help advance LLS’s mission to improve the quality of life for patients and their families. We are truly grateful for Subaru’s compassion, generosity, and commitment to making a meaningful difference.
Subaru Loves to Care Delivery - Monique T
It has been a full and fulfilling month. AutoNation Subaru West hosted a successful second annual “Subaru Loves to Care Blood Drive”. Then we did a “Queasy Pop/Drop Drive”. Enough cash was raised to purchase over 400 servings to help patients cope with nausea as they receive treatment. A couple of us got to deliver those in a nice basket along with the heart-shaped blankets, kits, and notes of encouragement that many employees and guests signed. Pictured are Binil, Josh and Matt loading the items for delivery into a Subaru Ascent. We had to get a second vehicle for the overflow of gifts! We met Kirk, a volunteer representative from the Leukemia & Lymphoma Society at the Western Oncology Hematology Center in Golden. After a few “ascents” up the elevator to the center, some enthusiastic Nurses posed for the photo. Lara, Kathy, Mykel, Jasmine and the entire staff were very appreciative on behalf of their patients for the comfort and encouragement the gifts would provide. They mentioned that hats are very helpful for protection from the Colorado sun and cold while going through treatment. Our hope is that next year we can also provide hats. We are grateful for the Doctors, Nurses and administrators of this facility. It is obvious that they care deeply and are extremely thoughtful. Thank you to the Leukemia & Lymphoma Society for connecting us with this local center! There is even an amazing view where folks can relax while waiting. As was expressed at the delivery, we are privileged to deliver these items and are thrilled to be a part of Subaru Loves to Care.
AutoNation Subaru West Teams Up with A Precious Child to Support Local Community - Joshua S
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Golden, this is a harsh reality. Helping others strengthens communities, which is why AutoNation Subaru West is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like AutoNation Subaru West have helped nearly 900,000 children and adults in urgent need. On 01/29/2025, AutoNation Subaru West donated 120 coats to A Precious Child. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
AutoNation Subaru West Did It Again! - Monique T
They had the 2nd Annual Subaru Loves to Care Blood Drive in early June. The dealership’s showroom was converted into a 5-chair donation center. Employees and area residents participated reaching the drive’s desired quota! A few folks were at the dealership for car maintenance and decided to donate while their car was being serviced. Each donor was greeted by a Red Cross representative who guided them through the process with kindness and smiles. One Red Cross phlebotomist was asked how long she had been doing this service. Her reply was “About 900 years…it’s a great gig for a vampire!” 😊 After people donated, they were asked to sit for a few to recuperate from the donation. The Red Cross provided healthy snacks and beverages to help donors recover. They reached the quota for the day, acquiring 23 whole blood products and 6 Power Red Units totaling 29! The Subaru Loves to Care initiative will be donating blankets and patient care kits early July with the Leukemia & Lymphoma Society connecting Subaru to a local treatment center. This blood drive is one way to contribute toward possible needs for Leukemia or Lymphoma patients. To enhance Subaru’s gift, AutoNation Subaru West plans to donate Tummy Pops, Queasy Drops and Peppermints to help ease the tummy while patients go through treatments. AutoNation Subaru West truly cares.
Sharing the Love - Monique T
During the Share the Love Event, Subaru Donated $250 to the Charity of choice for customers that purchased a brand-new Subaru mid-November to early January. The charity options were ASPCA, Make A Wish, Meals on Wheels of America, National Park Foundation and a local charity. AutoNation Subaru West added another $50 when buyers chose the local charity, Golfers Against Cancer. Golfers Against Cancer makes sure that every penny goes to Cancer Research in the Denver Area…no administrative fees! We are proud that these partners operate entirely on volunteerism to grant monies to essential local research projects. Pictured here are a couple of those volunteers along with some of the AutoNation Subaru West crew. This year, we donated a total of $53,775. Now that’s a big check!
Subaru Loves the Earth - Monique T
Yes, April showers bring May flowers, but they also water trees! AutoNation Subaru West gave out 100 trees early April. We had Red Maples, Sugar Maples, White Oak, Red Oak, and Eastern Redbud trees available to reserve. Most who reserved a free tree came on April 5th to pick up their 2–3-foot babies! So many smiles and so many new homes where these trees have now put down roots. We can all breathe a little easier in Jefferson County! Be assured that not one tree went to waste. We reached out to Jefferson County Extension Office to see if they would like to distribute the remaining trees. They were thrilled to find homes for them. By the time we brought them to the office, they were already spoken for by 4-H families, office folks, and the Fairgrounds Staff who were extremely excited to plant them in their yards and the fairgrounds.
Subaru Loves to Help - Monique T
AutoNation Subaru West had the privilege of delivering brand new children’s coats obtained through Operation Warm to A Precious Child in Broomfield. Colorado can get a bit chilly in the winter, so it is very helpful to give out coats but at A Precious Child, they are dedicated to providing Denver Metro Area children in need with opportunities and resources to empower them to achieve their full potential. They envision a future where every child grows up to be a secure, self-reliant, contributing member of their community. We are proud to assist with NEW coats along with words of encouragement for the children.
Snack Cart for Teacher Pick-Me-Up - Christian O
We are beyond grateful to AutoNation Subaru West for their amazing support of our educators! By funding the monthly Staff Pick-Me-Up Carts, they’ve brought a much-needed boost to our teachers’ workdays. These thoughtful treats and drinks are a reminder of how much our hardworking staff is appreciated, providing energy and positivity to power through busy days. Your generosity not only uplifts our teachers but also strengthens our entire school community. Thank you, AutoNation Subaru West, for being such a kind and supportive partner in education. Your contributions truly make a difference!
October! - Monique T
October was an exciting month at AutoNation Subaru West. The Subaru Loves Pets Event took place at the dealership. Employees were invited to share photos of their pets which were displayed in a collage on the showroom floor for our guests to admire. We had an abundance of Crosstrek Chewbarus to give away along with paw wipes, poo bags, towels, dog bowls, cat collars, collapsible water bowls and drawstring backpacks. So many pets visited us throughout the month. One of the sales associates, Cody helped to deliver Pet Parent Kits to Foothills Animal Shelter nearby in Golden. They invited us to tour the facility but neither of us could stand the heartbreak of leaving the sheltered animals behind. Cody went to the shelter's shop to purchased a collar for Bruce, his adopted Boxer. Bruce was adopted at one of the adoption events that we had at the dealership. The month closed with a mini pumpkin decorating contest. The pumpkins blended in with the orange theme of Subaru Loves Pets!
10th Annual Denver Golfers Against Cancer Event Raises $125k
The 10th Annual Denver Golfers Against Cancer (GAC) event held on July 29th and 30th was a huge success! The event kicked off Sunday night with the Gala at Pinehurst Country Club. The GAC Gala crowd enjoyed a fun night of entertainment with Steve Azar and Gary Valentine along with a silent and live auction that featured some great items. GAC also honored 17 year old Grace Caroline Pettroff who was diagnosed with brain cancer. Grace shared her story inspiring story to everyone in attendance.
The Gala was followed by the AutoNation Subaru Golf Tournament the morning of July 30th at Pinehurst Country Club. Jeff Farley, a member of the Cobra long drive team, held a long drive demo on the range prior to the tournament. It was a beautiful day for golf and the participants in the sold out tournament had a great time.
Massaro Images took pictures during the Gala and Golf Tournament and you can view Gala photos by clicking here or Golf Tournament by clicking here.
Thanks to the generosity of sponsors and the participants, a total of $125,000 was raised for cancer research. The GAC Board met with cancer researchers on September 6th and listened to five proposals. The Board selected 3 projects to fund with the $125,000 from this year's event. The first project is focused on treatment of Aggressive Prostate Cancer, the second project is focused on a Metabolic Therapy for preventing Acute Myelogenous Leukemia Expansion, the final project is researching a new approach to treating diffuse intrinsic pontine gliomas (DIPGs) and aggressive brain tumors in children that are almost uniformly fatal. With this year's donation, Denver Golfers Against Cancer has contributed over $1 million locally to help fund cancer research and these funds have generated over $8,500,000 in additional grants for the projects supported. Two different projects funded in 2010 and 2015 have gone on to clinical trial.
The 11th Annual event which will be held the July 28th and 29th, 2019 at Pinehurst Country Club. Please mark your calendars now to attend the great event. We are looking for additional volunteers and board members so if you would like to play a part in this great charity and event please contact us at gacdenver@gmail.com.
Mark your calendars for the Subaru Share the Love event that runs from late November to the first of January. Autonation Subaru West has selected Golfers Against Cancer as their local charity and when someone buys a new Subaru during Share the Love, they can select GAC as their charity and GAC will receive $250. Last year GAC received over $51,000 from the Share the Love Event.
GAC is a national organization founded in 1997 by a group of Houston golfers who lost two close friends to cancer. Motivated to raise money for cancer research, they created an annual golf tournament with a live and silent auction, with proceeds going to fund grants for local cancer researchers. Nine years ago Denverite Scott Pearson established the Denver Chapter after having three family members diagnosed with different cancers. Golfers Against Cancer is unique in that it funds research projects that are in the early stages of development and would not normally qualify for federal funding. Currently, there are multiple GAC chapters throughout the US and since its inception, GAC has raised over $24 million nationwide to fund cancer research.
Please visit our website for more information on the organization and make sure to follow us on Facebook to stay up to date with Denver GAC.
