What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is AutoNation Subaru West dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Foothills Animal Shelter
Shelton Elementary School
Golfers Against Cancer

 Subaru Love Promise Heart

Did AutoNation Subaru West go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

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Love Promise Stories from AutoNation Subaru West

Subaru and AutoNation Subaru West believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Continuing support of a small, worthwhile charity.  –  Dave D

In addition to supporting all the Love Promise programs provided by SOA, we have been a supporter/sponsor of the Golfers Against Cancer charity for over 10 years. GAC is a 100% volunteer operated charity, with 100% of the money raised going to cancer research. Their purpose is to provide "seed" money to cancer research projects selected for support. Believing that any breakthrough in fighting cancer benefits all types of cancer research, the projects they fund are not focused on any specific strain. Those projects then apply for grant money to take them to the next level. The progression of these programs, when chosen, turns $10 into $100, $1,000 into $10,000, and $100,000 into $1,000,000. We have been the title sponsor of their annual golf tournament for the past 10 years, raising over $1.1 million of "seed" money. In addition to sponsoring the event, we provide prizes on all par 3 holes, included this year was a 2019 Ascent Limited. At this time, two of the projects selected have reached the clinical trial phase, which is a crucial stage of medical research. More are in the works. GAC has been our local charity for Share the Love since that program's introduction. Over $125,000 has been donated from STL alone, and we're expecting a huge increase this year with the new format.This has been in addition to our donations, sponsorships and contributions. At this year's tournament AutoNation Subaru West was honored by being selected as GAC's Supporter of the Year. We feel the commitment shown by the volunteers operating Golfers Against Cancer deserves our support and commitment to continue until we can celebrate a victory over cancer.

Loves to Care  –  Julie J

LLS and AutoNation Subaru West delivered 80 blankets and 50 arts & crafts kits to the Western Hematology Oncology clinic in Golden, Colorado. The staff was so excited and grateful for the blankets and the craft kits. They said the kits will be so helpful when kids come in with their parents or grandparents. They also allowed us to deliver blankets to patients in the infusion room. One patient said he’s such a Subaru fan that he traded in his Mercedes for a Subaru! It was really nice to bring some warmth and hope to the patients and their caregivers.

Share the Love - Golfers Against Cancer  –  Scott P

Thank you to AutoNation Subaru West for supporting Denver Golfers Against Cancer for the 6th time during the 2018 Subaru Share the Love Event. Golfers Against Cancer received a $35,280 donation which will allow us to fund a cancer research project. This donation makes a grand total of $150,000 contributed to Golfers Against Cancer by AutoNation Subaru West. The support by AutoNation Subaru West has helped Golfers Against Cancer fund multiple cancer research projects in Colorado. Many of the projects have gone on to receive additional grants with two projects going to clinical trial. Golfers Against Cancer could not have made that impact to cancer research without the support of AutoNation Subaru West.

Subaru & LLS Deliver Blankets to Cancer Patients  –  Beth M

AutoNation Subaru West, in partnership with the Leukemia and Lymphoma Society, participated in a “Share the Love” campaign to help blood cancer patients at Rocky Mountain Cancer Center - Lakewood. Team members from Subaru, LLS and RMCC - Lakewood donated 80 warm, fuzzy blankets with care cards and messages of hope from the community. They also delivered 10 care kits to younger patients so the children could draw, do crafts and break away from hospital life. The program is a great way for LLS and Subaru to connect with local hospitals and help blood cancer patients. “It was a rewarding experience to be able to brighten the patients’ day and wrap them in love by providing the Subaru blankets! The cancer journey is tough, so to lift their spirits is a wonderful feeling,” LLS Sr. Campaign Director Beth Muehlethaler said.

Committed to finding a cure  –  Dave D

For the past 7 years, AutoNation Subaru West has been committed to supporting the efforts of Golfers Against Cancer. This totally volunteer staffed organization provides the seed money for cancer research projects in Colorado. Since they started in 2009, they have raised over $650,000, all of which goes to fund research. Those projects selected have received an additional $5,600,000 in federal research grants. One project funded by GAC in 2010 has led to a clinical trial for children with Acute Myeloid Leukemia. It has been approved by the National Cancer Institute, and will begin enrolling patients nationwide this year. AutoNation Subaru West has been the title sponsor of the golf tournament, as well as supporting the gala and charity auction. GAC has been the designated local charity in the "Share the Love" program for the past 3 years. In 2015, General Manager Dave Dunn was honored as the GAC Person of the Year. The plans are to continue supporting this outstanding group of committed individuals in their battle against all forms of cancer.

Share The Love Event Thanks  –  Scott P

I am the chairman of the Denver Golfers Against Cancer charity and we were one of the charities selected for the Share the Love campaign. I wanted to share how much we appreciate Subaru and the AutoNation Subaru West dealership for their donation of $25,000. These fund will to go support cancer research in the Colorado. Subaru and the dealership have been a big supporter of our organization and because of it have helped us raise over $500,000 for cancer research. Thanks for your continued support

Funding research for a cure  –  Scott P

We have been actively supporting Denver Golfers Against Cancer for 6 years, being the title sponsor of their golf tournament, and supporting other fund raising efforts. 100% of the money raised goes to fund research right here in Colorado, at the University of Colorado Cancer Research Center. The staff at GAC is 100% volunteers, and their focus is on finding a cure for cancer, any and all kinds.

10th Annual Denver Golfers Against Cancer Event Raises $125k

Funding research for a cure

The 10th Annual Denver Golfers Against Cancer (GAC) event held on July 29th and 30th was a huge success!  The event kicked off Sunday night with the Gala at Pinehurst Country Club.  The GAC Gala crowd enjoyed a fun night of entertainment with Steve Azar and Gary Valentine along with a silent and live auction that featured some great items.  GAC also honored 17 year old Grace Caroline Pettroff who was diagnosed with brain cancer. Grace shared her story inspiring story to everyone in attendance.

The Gala was followed by the AutoNation Subaru Golf Tournament the morning of July 30th at Pinehurst Country Club. Jeff Farley, a member of the Cobra long drive team, held a long drive demo on the range prior to the tournament. It was a beautiful day for golf and the participants in the sold out tournament had a great time.

Massaro Images took pictures during the Gala and Golf Tournament and you can view Gala photos by clicking here or Golf Tournament by clicking here.

Thanks to the generosity of sponsors and the participants, a total of $125,000 was raised for cancer research. The GAC Board met with cancer researchers on September 6th and listened to five proposals. The Board selected 3 projects to fund with the $125,000 from this year's event. The first project is focused on treatment of Aggressive Prostate Cancer, the second project is focused on a Metabolic Therapy for preventing Acute Myelogenous Leukemia Expansion, the final project is researching a new approach to treating diffuse intrinsic pontine gliomas (DIPGs) and aggressive brain tumors in children that are almost uniformly fatal. With this year's donation, Denver Golfers Against Cancer has contributed over $1 million locally to help fund cancer research and these funds have generated over $8,500,000 in additional grants for the projects supported. Two different projects funded in 2010 and 2015 have gone on to clinical trial.

The 11th Annual event which will be held the July 28th and 29th, 2019 at Pinehurst Country Club. Please mark your calendars now to attend the great event. We are looking for additional volunteers and board members so if you would like to play a part in this great charity and event please contact us at gacdenver@gmail.com.

Mark your calendars for the Subaru Share the Love event that runs from late November to the first of January.  Autonation Subaru West has selected Golfers Against Cancer as their local charity and when someone buys a new Subaru during Share the Love, they can select GAC as their charity and GAC will receive $250.  Last year GAC received over $51,000 from the Share the Love Event.

GAC is a national organization founded in 1997 by a group of Houston golfers who lost two close friends to cancer. Motivated to raise money for cancer research, they created an annual golf tournament with a live and silent auction, with proceeds going to fund grants for local cancer researchers. Nine years ago Denverite Scott Pearson established the Denver Chapter after having three family members diagnosed with different cancers.  Golfers Against Cancer is unique in that it funds research projects that are in the early stages of development and would not normally qualify for federal funding. Currently, there are multiple GAC chapters throughout the US and since its inception, GAC has raised over $24 million nationwide to fund cancer research.

Please visit our website for more information on the organization and make sure to follow us on Facebook to stay up to date with Denver GAC.

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